BSA Wayfinding


BSA Wayfinding

Environmental graphic design

The Boston Society of Architects, an organization committed to the professional development of architects and enhancement of public space in Boston was in need of a wayfinding system for their new offices. The compact space does double duty as a gallery and office, so the signage system needed to be bold enough to direct users, while also not detracting from the rotating exhibits in the environment. 

A charcoal band acts as a unifying visual element that houses information to direct visitors to different attractions throughout the space, while a custom set of icons adds another layer of detail to the designs. In addition to the wayfinding, ADA compliant signs were designed to highlight the entrances of the BSA Space conference rooms. The designs respond to the highly reflective environs, while maintaining visibility, transparency and readability.

Work completed while at Coco Raynes Associates.